You need a strong pitch that summarizes your product's strongest points for each member of the prospect's buying committee. Think of your Ideal Buyer's needs, wants, and aspirations plus two additional "influencers" who can make or break the deal such as a trusted member of the business line or functional area who will need to give their approval. Now list your 3 best differentiators or benefits for that persona, including your deal-closer! Once you finalize your converting sales pitch, make sure every SDR, AE, and AM used it consistently to set up or close deals.
