Who is RACERS For?
Founding teams need a strong foundation, sales pitch, and reason to believe before launching their product to the world
Marketing teams can build 100% of their market positioning, messaging, and lead gen action planning around the 6 steps
Sales and customer success teams can build on top of the plans Marketing implements to encourage repeat business
What Our Clients Say
Mark, HR Tech CEO (Engage & Scale Phase)
"Chad facilitated a great series of strategy discussions with his RACERS program that gave us new high-level messaging and creative ideas for growth that we're excited to put into action!"
Nidal, Pre-Launch Founder (Position Phase)
“Chad's RACERS framework has inspired us to find our best voice in a crowded market. We're using it to build our optimal positioning and go-to-market messaging as we launch our software."
Helen, Ed Tech CEO (Reach Phase)
“Chad did a great job capturing our product differentiators. We still use his copy today!!"
Reach out to us for training or speaking inquiries
All RACERS Model content is owned and copyrighted by Chad Fife