Win Your Market
RACERS Model is a marketing and sales framework that simplifies your Go-to Market planning so you can achieve your best positioning, messaging, and prospecting results in record time
Who is RACERS For?
RACERS benefits everyone in your organization - from founders to marketing & sales teams
Founders & Startups
Founding teams need a strong foundation, sales pitch, and reason to believe before launching their product to the world
Marketing Teams
Marketing teams can build 100% of their market positioning, messaging, and lead gen action planning around the 6 steps
Sales & Service Teams
Sales and customer success teams can build on top of the plans Marketing implements to encourage repeat business
What Our Clients Say
Mark, HR Tech CEO (Engage & Scale Phase)
"Chad facilitated a great series of strategy discussions with his RACERS program that gave us new high-level messaging and creative ideas for growth that we're excited to put into action!"
Nidal, Pre-Launch Founder (Position Phase)
“Chad's RACERS framework has inspired us to find our best voice in a crowded market. We're using it to build our optimal positioning and go-to-market messaging as we launch our software."
Helen, Ed Tech CEO (Reach Phase)
“Chad did a great job capturing our product differentiators. We still use his copy today!!"
