RACERS Go-to-Market Model

Run Your Business With 6 Statements
Every team needs a system to unleash greatness together. RACERS Model defines 6 areas of a go-to-market plan in simple yet powerful terms so organizations can align their business around their Ideal Buyer to produce better results.

Complete the Track to win your market!
The 6 Steps to GTM Greatness
Our model covers every aspect of a fast, flexible, and shareable GTM plan

1
Reach
Reach Your Market with an exciting message tied to a big GOAL you help clients achieve
2
Attract
Attract Your Buyer with compelling campaigns based on inspiring buyer and user stories
3
Convert
Convert Your Leads with a converting sales pitch outlining your product differentiators
4
Engage
Engage Your Fans with great onboarding and product resources to deliver fast impact
5
Renew
Renew Your Users with amazing interactions that encourage increased business
6
Scale
Scale Your Revenue with an innovative scaling lever or delivery model to grow 2-3x+
Exercise Previews
Participants go on a journey of exercises and sprints to unleash their best campaign ideas
Unleash Your Team. Bring RACERS Into Your Org Today.
I Want to Unleash My Team

Run Your Business With 6 Statements