Every team needs a system to unleash greatness together. RACERS Model defines 6 areas of a go-to-market plan in simple yet powerful terms so organizations can align their business around their Ideal Buyer to produce better results.
Complete the Track to win your market!
The 6 Steps to GTM Greatness
Reach Your Market with an exciting message tied to a big GOAL you help clients achieve
Attract Your Buyer with compelling campaigns based on inspiring buyer and user stories
Convert Your Leads with a converting sales pitch outlining your product differentiators
Engage Your Fans with great onboarding and product resources to deliver fast impact
Renew Your Users with amazing interactions that encourage increased business
Scale Your Revenue with an innovative scaling lever or delivery model to grow 2-3x+
Unleash Your Team. Bring RACERS Into Your Org Today.
All RACERS Model content is owned and copyrighted by Chad Fife