Every team needs a system to unleash greatness together. RACERS Model defines 6 areas (RACERS) of a Go-to-Market plan plus 3 team exercises (3 Ps) that align you to your Ideal Buyer. Complete the Track to win your market!
An Introduction to RACERS
Everything in RACERS revolves around your Ideal Buyer and how your "3 Ps" (Position, Product Fit & Prove Points) give them reasons to believe in you
The track is where your team builds your GOAL message, user stories, converting pitch, onboarding & retention plan, and scaling lever for fast growth
The 9 Steps to GTM Greatness
Position Your Brand with a unique market position around your Ideal Buyer's pressing needs
Find Your Product-Market Fit with features that achieve your buyer’s top jobs-to-be-done (example lesson)
Prove Your ROI with evidence you generate a clear payoff better than anyone
Reach Your Market with an exciting message tied to a big GOAL you help clients achieve
Attract Your Buyer with compelling campaigns based on inspiring buyer and user stories
Convert Your Leads with a converting sales pitch outlining strong product differentiators
Engage Your Users with great onboarding & product resources to deliver fast impact
Renew Your Base with amazing interactions that encourage increased business
Scale Your Business with an innovative delivery model or scaling lever to grow 2-3x+
Unleash Your Team. Bring RACERS Into Your Org Today.
All RACERS Model content is owned and copyrighted by Chad Fife