RACERS Go-to-Market Model

Build Your Best GTM Plan & Team Ever

Every team needs a system to unleash greatness together. RACERS Model defines 6 areas (RACERS) of a Go-to-Market plan plus 3 team exercises (3 Ps) that align you to your Ideal Buyer. Complete the Track to win your market!

An Introduction to RACERS
Get to know the foundational pieces (gameboard coming!)

Your Ideal Buyer

Everything in RACERS revolves around your Ideal Buyer and how your "3 Ps" (Position, Product Fit & Prove Points) give them reasons to believe in you

Your Race Track

The track is where your team builds your GOAL message, user stories, converting pitch, onboarding & retention plan, and scaling lever for fast growth

The 9 Steps to GTM Greatness
Our 9-step model covers every aspect of a flexible, fast, and shareable GTM plan 

Position

Position Your Brand with a unique market position around your Ideal Buyer's pressing needs

Product Fit

Find Your Product-Market Fit with features that achieve your buyer’s top jobs-to-be-done (example lesson)

Prove

Prove Your ROI with evidence you generate a clear payoff better than anyone

Reach

Reach Your Market with an exciting message tied to a big GOAL you help clients achieve

Attract

Attract Your Buyer with compelling campaigns based on inspiring buyer and user stories

Convert

Convert Your Leads with a converting sales pitch outlining strong product differentiators

Engage

Engage Your Users with great onboarding & product resources to deliver fast impact

Renew

Renew Your Base with amazing interactions that encourage increased business

Scale

Scale Your Business with an innovative delivery model or scaling lever to grow 2-3x+

Exercise Previews

Participants go on a journey of fun GTM exercises & sprints to chart their growth path (examples below)

Unleash Your Team. Bring RACERS Into Your Org Today.

I Want to Unleash My Team