• Build Your Best GTM Plan & Team Ever

    Every team needs a system to unleash greatness together. RACERS Model defines 6 areas (RACERS) of a Go-to-Market plan plus 3 team exercises (3 Ps) that align you to your Ideal Buyer. Complete the Track to win your market!

  • An Introduction to RACERS

    Get to know the foundational pieces (gameboard coming!)

    Your Ideal Buyer

    Everything in RACERS revolves around your Ideal Buyer and how your "3 Ps" (Position, Product Fit & Prove Points) give them reasons to believe in you

    Your Race Track

    The track is where your team builds your GOAL message, user stories, converting pitch, onboarding & retention plan, and scaling lever for fast growth

  • The 9 Steps to GTM Greatness

    Our 9-step model covers every aspect of a flexible, fast, and shareable GTM plan

     
    1

    Position

    Position Your Brand with a unique market position around your Ideal Buyer's pressing needs

    2

    Product Fit

    Find Your Product-Market Fit with features that achieve your buyer’s top jobs-to-be-done (example lesson)

    3

    Prove

    Prove Your ROI with evidence you generate a clear payoff better than anyone

    4

    Reach

    Reach Your Market with an exciting message tied to a big GOAL you help clients achieve

    5

    Attract

    Attract Your Buyer with compelling campaigns based on inspiring buyer and user stories

    6

    Convert

    Convert Your Leads with a converting sales pitch outlining strong product differentiators

    7

    Engage

    Engage Your Users with great onboarding & product resources to deliver fast impact

    8

    Renew

    Renew Your Base with amazing interactions that encourage increased business

    9

    Scale

    Scale Your Business with an innovative delivery model or scaling lever to grow 2-3x+

  • Unleash Your Team. Bring RACERS Into Your Org Today.