• Step 1: Reach

    Reaching Your Market With a BIG Goal

    Marketing's top job in most organization's is generating a constant trickle of leads and hand-raisers. To generate demand, you need two things beyond a great product! 1) A great "hook", and 2) The right outreach mix. Think of your hook as the big goal your solution helps customers achieve. Then pick 3 channels you will focus on to reach your market. It's smart to take an Outbound-to-Inbound approach so you can hyper-target your Ideal Buyer segment first through cold outreach that you can keep tweaking until successful. Once you can sell effectively to them, you're more ready to build mass awareness and focus on inbound channels.

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