Marketing teams are asked to achieve many goals, but none as vital as generating a constant trickle of leads and hand-raisers. To generate demand, you need two things: 1) A great "hook", and 2) An effective outreach strategy. Think of your hook as the big goal your solution helps customers achieve. Then pick 3 channels you will focus on to reach your market. It's smart to take an Outbound-to-Inbound approach so you can hyper-target your Ideal Buyer segment first. Once you can sell effectively to them, you're more ready to build mass awareness.
