An Exercise for Finding Product-Market Fit

Finding product-market fit can seem elusive. In reality, it's just making sure your product has a tight match to your buyer's highest-ranked needs, wants, and desired outcomes. The simple exercise below called "Jobs to be Done" using wants, needs, and aspire statements can help. Pick 3 statements that represent what your Ideal Buyer hopes to accomplish with your product or service in their typical work day or workflow. Then match 2 product features to each statement. The art of PMF is in how you deliver on your buyer's recognized needs and aspirations!